Marketing Specialist

Primary Responsibilities

Marketing Communications

  • Design and Development of Websites, Blogs, Social Media Postings, etc.

  • Sales Collateral, Sales Proposals

  • Customer Testimonials, Case Studies

  • Publications, Press Releases

  • Webinars, Media, Industry Events, Users Groups, Event Management

 

Market Development & Lead Generation

  • Optimized Google Lead Generation

  • Internet Marketing

  • Branding Campaigns

  • Sales Campaigns

Marketing Information Management 

      

  • Salesforce.com Interactive Data Base Management, Updates, KPIs and Reports,

  • Market Research, Business Intelligence, Actionable Reports

  • Digital Marketing

Qualifications

Reports to the Chief Revenue Officer

  • Minimum 7 years direct marketing experience in software industries, contact centers, and enterprise software solutions

  • Technically savvy and highly skilled in designing websites, SEO, Google configurations, for maximum performance, digital marketing, and social media marketing

  • Hands on experience with Salesforce.com, data base management, reports, KPIs

  • Analytical, highly intelligent and capable of drawing actionable knowledge from market information

  • Must be highly skilled in

    • Creative marketing, visual designs

    • Market research

    • Marketing communication and PR programs

    • Internet marketing

    • Sales lead sourcing, qualification and market development

    • Sales campaign management

    • Sales Support – Salesforce.com, sales campaigns, sales lead sourcing and management, sales demonstrations and user groups

    • Project Management – From concepts to completion. Managing matrix organizations to deliver results on time and under budget

    • Capable of interfacing with all organizations, especially sales, engineering and operations.

  • Highly presentable, articulate, motivated with superb verbal and written communication; as well as presentation skills to industry analysts, customers and executives

  • Effective in working and interfacing with company’s executives, CEO, analysts, customers, partners and constituents

  • Must be highly ethical, hard-working, positive attitude, and demonstrating positive energy

  • Minimum BS, BA education degree in marketing or technologies is a must